“Coal Will Never Be Clean” (2nd Edition)
In this poster the small smoke stack at the top and the skull at the bottom are the only graphics shown. In big capital letters “Coal will never be Clean” is written, taking over the majority of the poster. The colors are black and brown, making it appear dirty (like the poster had been exposed to coal making it appear old and worn out). The lines of the poster are all straight (horizontal) in a line coming down from the top to the bottom. Someone might see this in a promotion for clean air or to control pollution. The effect of this visual might be to promote that coal leads to a good amount of the air pollution that surrounds us and it really should be controlled in some way.